TraderWind Main Business Benefits:
A new customer – trader eco-sphere designed to create more deals, better deals
Over the past 20 years, trading floors witnessed dramatic changes. Hardware, software and networks underwent accelerated technology advances and operations were streamlined. Concurrently there has been an increase in competition and decrease in margins, causing the deals themselves to become more complex. Despite these changes, one aspect of trading hasn’t changed - voice trading. Voice trading is the one phenomenon that hasn’t changed because at the end of the day, customers need the reassurance of speaking to a person when making deals.
Our customer’s Trading Room reality challenged us in a number of ways: Firstly we realized the need for more intelligent and intuitive systems to make better use of data. Secondly we identified a need to converge financial with non-financial information like; customer calls, historical interaction data, misdeals and more. Thirdly we realized we needed to find new ways to capitalize on Point-of-Customer – Trader Interaction and leverage it to bring better deals for the customer and the trader.
We responded by developing the TraderWind Platform:
TraderWind makes it possible for Trading Rooms to improve performance, increase trader productivity and generate new sources of revenue.
Discover how we do it:
Modules
Hi-res dashboad view accelerates better decision making.
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Helps managers identify and act on new business opportunities.
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Generates a new source of revenue growing trade.
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The right information at the right time to the right person
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Enhanced protection against fraud and assured way to resolve disputes
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Instant insight into profiles, selling and interaction records for better trading
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Benefits
In an era of enhanced risk, regulatory compliance and diminishing revenues, trading rooms need a solution that gives traders the power, speed, control and accuracy to generate new sources of revenue and increase income. FTL’s TraderWind platform is key to dealer room’s future trading. It has focused on innovative solutions for enhancing the point of trader – customer interaction, a prerequisite for revenue growing trading environments.
New source of revenue generation
TraderWind leverages trader-client interaction to strengthen client loyalty and increase trade room revenues. The result:
- Time saving translates to cost savings – more deals in less time
- More responsive trading with increased client satisfaction – drives better results
- Our experience helps clients realize savings
Proactive Trade floor
TraderWind introduces a new proactive process resulting in trader outbound calls. By changing the trade floor environment to a proactive one, traders are better equipped to explore and act on market opportunities. With TraderWind, traders no longer just respond to market events, rather, offer customers a next level experience. By doing so, TraderWind Proactive delivers:
- Outbound activities drives more deals resulting in revenue growth
- Better capitalization on market events
- Help traders identify opportunities and increase revenue
- Through the convergence of buying patterns with events - helps drive better deals
Management and monitoring
Dealing rooms are tremendously data-intensive. They rely on speed in trading transactions that can result in gains or losses within seconds. Effective management and monitoring of customer – trader activities directly impacts trading rooms abilities to capture or miss opportunities. TraderWind improves trading room managers’ customer – trader monitoring and management capabilities through:
- A high-resolution dashboard display
- A single 360 view of the entire trade floor with system alerts
- Data filtering and drill downs
Effiective decision making tools for smarter planning
TraderWind was designed to simplify and accelerate decision making in an environment where the future is only two seconds away. Given the extreme speed of trade, the ability to respond in real time and capitalize on opportunities is crucial. TraderWind’s decision making processes at point of trader-customer interaction help trade managers react successfully through:
- Unparalleled visibility into trading data
- Advanced auto-reports enabling more accurate decision making
- Automatically displayed deals, negotiations, analysis… support critical on-the-spot decision making
Customer Experience Management
Customer – Trader experience management is critical for future trade floors because it is the first step in creating customer retention. Realizing the speed and complexity of trader – customer interaction, the cost of retaining an existing customer and the cost of gaining new customers, FTL set out to integrate Customer Experience Management into the daily trade floor workflow. The outcome:
- Auto Voice – IT convergence increases dealers' responsiveness
- Focus on the point of trader – customer interaction empowers the human factor
- Managed point of customer – trader interaction improves customer retention levels and customer satisfaction
- Real-time insights help build loyalty and drive revenue
Reduced risk
TraderWind reduces misdeals by streamlining significant data to a centralized view and providing system alerts. TraderWind’s reduced risk works through
- A biometric client verification system reduces malpractice
- A system interaction log automatically records all calls, negotiations and deals
- Instant access to a 360º customer view enables traders to act on knowledge, not assumptions
- A built-in knowledge base preserves trade room expertise even when traders move on
Services
Following two decades of trading room partnerships we continue to provide uncompromised service. FTL truly understands today’s complex trading room environment and recognizes its unique traits. We developed easy-to-deploy customizable solutions to meet your trading environment business requirements.
Service centric culture
- Our dealing room service is the corner stone of our business. The critical part of our business growth lies on creating customer satisfaction, strengthening existing customer relationships and building strategic partnerships for the future.
- Customer service is also embedded in our solution’s processes. Our solutions work to optimize customer interaction and responsiveness. The TraderWind platform enhances trader – customer interactions and the information workflow between, improving the trade volume and quality of trade all-in-one.
Deployment
- We excel in designing and implementing high performance trading interaction solutions.
- Our proven processes and methodologies serve to guide our clients and channel partners every step of the way, to guarantee the success of each deployment.
